Job Posting

Trailer Sales Specialist

Are you the type of person who takes ownership, follows through, and thrives in a fast-pacedenvironment? Do you enjoy helping customers find the right solution while building long-termv relationships and driving results? If you are motivated, mechanically inclined, customer-focused, and ready to grow with a fast-moving company, we want to meet you.

At Visto’s Trailer Sales, we do more than sell trailers — we create an exceptional ownership experience. From open and enclosed trailers to parts, accessories, financing, rentals, and service, our team is committed to delivering industry-leading customer experiences while building lasting relationships.

As a Trailer Sales Specialist, you will play a key role in driving sales growth, maximizing custome satisfaction, and helping customers throughout the entire buying process — from first contact through delivery and follow-up.

What We’re Looking For:

As a Trailer Sales Specialist, you are responsible for exceeding sales goals, maximizing margins, maintaining strong customer relationships, and delivering a professional and efficient customer experience. This role requires a self-motivated individual who understands the importance of communication, follow-up, product knowledge, attention to detail, and ownership.

Success in this role comes from building trust, understanding customer needs, identifying total-package opportunities across all departments (parts, accessories, F&I, and service), and consistently executing at a high level.

Key Responsibilities:

Sales & Business Development

  • Execute the full sales cycle from prospecting to closing while ensuring a seamless customer experience.
  • Build and maintain strong long-term customer relationships that generate repeat and referral business.
  • Proactively generate organic inbound leads by consistently and aggressively listing dealership inventory on personal/individual Facebook Marketplace and other social platforms as a mandatory part of your sales workflow.
  • Actively identify opportunities across trailer sales, parts, accessories, financing, service, GPS systems, rentals, and add-on products.
  • Consistently meet or exceed sales goals, margin expectations, KPIs, and upsell targets.
  • Guide customers through purchasing decisions using product knowledge, service, and value-based selling.
  • Stay informed on market trends, competitor offerings, trailer applications, and new products.
  • Assist customers with trailer hook-ups, walkarounds, and professional deliveries to ensure a safeband positive ownership experience.
  • Attend training sessions, product training, and dealership meetings to continuously improve product knowledge and sales skills.

CRM Utilization & Process Management

  • Utilize the CRM system consistently to track leads, customer interactions, follow-up tasks, and sales progress.
  • Maintain accurate and organized customer records, quotes, and sales documentation.
  • Execute consistent follow-up procedures with walk-in, phone, and online leads.
  • Understand that response time, communication, and follow-through directly impact sales success and customer satisfaction.
  • Maintain strict discipline with CRM documentation, ensuring walk-ins, phone calls, and online leads are recorded accurately with no overdue tasks or leads left unresolved at the close of each shift.
  • Ensure customer communication remains professional, timely, and solution-oriented.

Customer Engagement & Finance Sales

  • Provide honest, transparent, and professional communication throughout the buying process.
  • Educate customers on financing options, warranties, parts, accessories, and aftermarket products that improve ownership experience and value.
  • Professionally handle customer concerns, objections, and difficult situations while maintaining composure and strong communication.
  • Work to create long-term customer relationships rather than focusing solely on one-time transactions.
  • Ensure trailers, custom orders, and quoted products are accurate and delivered correctly the first time.

Cross-Department Collaboration

  • Rentals: Assist rental customers and provide recommendations when rental staff is unavailable.
  • Parts: Support over-the-counter parts sales and actively promote parts-to-sales opportunities.
  • Service: Assist with service drop-offs, pick-ups, and service-related sales opportunities when needed.
  • Operations: Assist with lot organization, trailer presentation, and maintaining a professional dealership appearance.
  • Team Support: Work collaboratively across departments and assist where needed to support overall dealership success.

This Role Is a Great Fit If You:

  • Operate with integrity, honesty, and professionalism in every customer interaction.
  • Take ownership of your work and follow through on commitments.
  • Understand how to confidently guide customers through decisions using value, service, and product knowledge.
  • Thrive in a fast-paced environment and remain calm under pressure.
  • Understand the importance of speed, responsiveness, and communication.
  • Are disciplined with CRM usage, organization, and follow-up.
  • Are comfortable using modern technology, digital communication, and social media tools as part of the sales process.
  • Are exceptionally self-aware, highly observant of surroundings, and possess active listening skills to lock onto precise customer needs.
  • Are mechanically inclined and willing to continuously learn product and technical knowledge.
  • Value teamwork and are willing to support all areas of the dealership when needed.
  • Take pride in professionalism, attention to detail, and creating an exceptional customer experience.
  • Are looking for a long-term career where effort, consistency, and performance directly impact your success.

This Role May Not Be the Right Fit If You:

  • Prefer a transactional sales approach instead of building long-term customer relationships.
  • Are unwilling to consistently follow process, documentation, and CRM expectations.
  • Are uncomfortable engaging customers through phone calls, follow-up communication, digital outreach, or Marketplace activity.
  • Do not value teamwork, collaboration, and helping in multiple areas of the dealership.
  • Are unwilling to learn parts, service, financing, accessories, and additional dealership operations.
  • Struggle with attention to detail, organization, or consistent communication.
  • Are not comfortable handling difficult conversations or customer concerns professionally.
  • Prefer waiting for opportunities instead of proactively generating business and follow-up activity.
  • Are unwilling to contribute to dealership appearance, lot organization, and overall team success.
  • Are looking for a strict 8 to 5 position, or are unwilling to come in early or stay late when a deal requires it.
  • Are unable or unwilling to work a rotating schedule that requires working every third Saturday.
  • Lack a basic mechanical aptitude or are unwilling to aggressively learn the high-standard technical details of trailer specs and applications.
  • Focus exclusively on the “big sale” of the major unit while ignoring other opportunities in parts, service, financing, and related areas.
  • Struggle to hold your ground on value-based pricing and confidently close deals in a professional way without relying on quick discounts.

Why Work With Us?

  • Growth opportunities in a dynamic, fast-growing company.
  • A collaborative team environment that values your contributions.
  • The chance to make a real difference while pursuing your own passions.

Ready to Join the Visto’s Team?

If this sounds like the opportunity you’ve been waiting for, don’t wait – apply today and let’s

build something incredible together!

Requirements

Education

  • High school diploma or equivalent

License/Certification:

  • Driver’s License required
  • Ability to operate forklifts and equipment

Compensation
$46,080 to $170,000 +

Benefits Overview
We offer a competitive benefits package, including:

Immediate Benefits:

  • Paid uniforms
  • Employee discount on parts at cost

After 60 Days:

  • Medical Insurance – We cover 50% of the employee’s premium
  • Vision Insurance – 100% paid
  • Dental Insurance – 100% paid
  • Health Savings Account (HSA) – $50 monthly employer contribution (if enrolled in medical)
  • Paid Time Off (PTO) – Starts at 7 days per year, increases with tenure
  • Bereavement Leave – 2 paid days for immediate family, additional PTO/unpaid time available
  • Paid Holidays – 6 paid holidays

After 1 Year:

  • Simple IRA Retirement Plan – 3% employer match

A Little About Us

Who We Are

At Visto’s Trailer Sales, we are dedicated to delivering the best selection of open and enclosed trailers, quality parts, and exceptional service tailored to meet diverse customer needs. Embracing the commitment that we service what we sell, our friendly and knowledgeable staff
ensures satisfaction by not only helping customers find the right fit but also providing comprehensive support, making Visto’s Trailer Sales your trusted partner for all trailer-related needs.

What We Do

We are dedicated to providing an exceptional purchase experience, delivering the best selection of open and enclosed trailers, quality parts, and outstanding service that continues long after the sale.

What We Believe

  • Customer Service – We are relentless in exceeding our customer’s expectations, resisting complacency, and embracing change in our ever-evolving world. Our commitment is consistent, always prioritizing what is best for our customers. We, above all, service what we sell.
  • Empowerment – We go above and beyond to empower our team members, fostering an environment where they take ownership of their work and contribute significantly to the success of the company.
  • Integrity – Our foundation rests on doing what we say we will do. We uphold honesty, maintain strong moral principles, and consistently choose to do the right thing, even when faced with challenges.
  • Product Knowledge – This company was founded on the importance of knowing our products, which is a crucial skill for every team member. We aim for top-notch team members who can adapt, possess extensive knowledge in all departments, and are ready for various situations. Cross-training is essential in our industry, and we’re dedicated to providing the best possible training as a company.
  • Teamwork – Our success hinges on a team effort. Exceptional team members drive our achievements. A remarkable vision only happens with an outstanding team. We believe in helping others and expect every team member to assist where needed, fostering a collaborative and successful environment.
Why We Do It
  • Teams: We’re passionate about doing what we love with awesome people, make a real difference, and still have time for family and other passions.
  • Customers: Our commitment is to the ultimate one-stop solution for our customers, creating a fun and unforgettable environment while building lifetime relationships.
  • Families: We strive to offer our team the time and financial security to pursue their passions and cherish moments with their loved ones.
  • Community: We are committed to giving back and making positive impacts in our local community and beyond.